Tuesday, November 30, 2010

The MBA eyes

A word of warning to all parents who plan to rear their kids into money-minting MBAs. Don't blame the selfish world if your grown-up kids try to reorganise your family into a team-based organization; or refer to all those hours you spent taking care of him in his nappy days as 'sunk cost'. Not all that glitters is gold, or platinum, as per popular choice. Some (read: many) of the things that an MBA learn is useful tomfoolery; weapons to destroy the common-sense understanding of the common man with unnecessarily intertwined play with jargons meant to confuse people through long tautologic statements such as this one.

Citing as an example, here's a simple rendition of MBA knowledge by a premier company Fedex:


An obvious hyperbole, the above advertisement is a TVC, made for the purpose of enhancing the brand awareness and highlighting the value of simplicity offered by the global company (there went a string of unncessary jargons). Simply put, this was a humourous TV ad to show how simple and friendly Fedex is.

As opposed to the above commercial, MBAs are not dumb. Oh no, they're not. Most of them (atleast in the Indian subcontinent) undergo tough entrance examinations and multiple screening rounds and then get accepted by certified BSchools to undergo the specialised form of torture. So, it is a harmless assumption that MBAs are definitely not stupid. What makes them offer 'holistic' views is mostly an effect of all the branding strategy and core competency analysis learnt over the months. Sprinkle this with some generous amount of booze and partayyy, and what comes out is a full grown Master of Business Administration.

Be careful what you do with an MBA friend.  If you see movies like Race for pure fun, chances are high that you shall be made to feel like an underdog till your peers find a hotter topic. If you sit with your MBA buddy to see a couple of music videos, you might as well get this:

If you still don't know who Munni and Sheela are, go dive into the puddle of water and drown, poor soul!

Standing too close to the MBA step, I should care not to write more about this topic, lest I mar my chances of self-selling.

Salutating thus, 
A.K.


So many things a marketeer has to worry about. Phew...workload... :P

Saturday, November 27, 2010

From Twitterati and Wall Lingo

Making a public blog was long planned. But when my private weblog got such less attention due to the surge of activity on a certain twittering page and a miraculously famous and ostensibly engaging wall, this plan could not be given its due diligence.

Actually, a private blog is a fine idea. 
Secure password a-la gmail. (Yes I love Google. Yes I use Microsoft too)
No paperwork. (Save paper, save trees, save the world. Pure display of Social Responsibility)
No sneaky acquaintances. No hurt feelings. No bickering back bytes. (Duh! Its pivate) 

But All this and what does one get?
Nothing.
No comments. No dialogues. No complaints and cross-references. Not even spams.
Feels like one is actually speaking to the wall (I'm NOT referring to Facebook)

So, payoffs were hypothetised, measured and analysed and grave decisions were made. I realised I needed to bring 'standard' and 'class' to my posts; Build a blog worth a brand image. Hence this blog got its virtual life. Due to lack of time (as explained earlier), I Ctrl+C - Ctrl+V 'd post1 and post2 from my private weblog. But soon, I got bored. Apart from some photographic changes, the blog was turning out to be just like the last one. Where there is no point of difference, there is no reason for existence. 

In an attempt to appear regular and relieve boredom, I gift to the blogosphere my third post.
Essential time lost. Cya...

Thursday, November 18, 2010

Jhapshaa canvas


Theek jeno ekta jhapshaa canvas.

Shaari shaari dariye chhoto chhoto shohurey flat-ghaur.
Hautaash rastar morey matha unchu kore ekla lamp post
~daupdaup korchhe fhike hoye jaowa bishaal aalo.

Durey megher opash theke chhotto shurjer dushtu lukochuri
Bujhi khelar chhole bhulei gechhe aapon udoy-tithi.
Shaada ornaar snigdho haowa bhijiye daey debdarur sheer
sheetaul shantijole.
Aar concrete-r pauth ta taukhon meghalauyer jeebaunto daurpon.

Eshauber majhei kothheke jaeno bheshe aashe mataal kaura ekta gaundho
~ bheja matir aushfut aahobaan.

Jegey othhe nabo raungey rongeen ek nobeen prithhibi.
Baurshar nikkaune mautto ek aporoop prithhibi.
Jegey othhe aamar jhapsha canvas.
Hauto abaar lagbe tatey notun raunger chhowa...

Ek tukro kagoj

Amay ek tukro kagoj debe?
Plane banabo.
Uriye debo haowar paaley.
Urte urte pouchhe jabey hoyto shey tomar dwarey.
Hoyto shei kagoj-bhaanjey
Lukiye thakbe gopon barta.

Amay ek tukro kagoj debe?
Jahaaj banabo.
Bhashiye debo sroter koley.
Bheshe bheshe hoyto ba shey paari debe duur sheemanay,
Pouchhe debey ichhe-kautha

Jaul-porider swapno-deshey.


Amay ek tukro kagoj debe?
Moyur banabo.
Nachbey moyur pekhom tuley.
Bheja daaler aaral theke bejey uthbey nupur-dhoni.
Porbey rongin brishti-badol
Swapnil ek shobuj deshey.

Amay ek tukro kagoj debe?
Baksho banabo.
Rakhbo tatey aalok-andhaar,
Rakhbo jaubab, rakhbo dhadha.
Thakbe sneho uchho-sheerey
Thakbe mukti amar neerey.

Amay ek tukro kagoj debe?
Kobita banabo.
Duronto shob obhilasha
Jeebonmriter hisheb-nikesh
Likhbo chhera kagoj 'porey.
Hoyto shey urei jaabey khola jaanlar aahobaaney;
Hoyto ba ... miliye jaabey
dhulay-dhushor aalingoney...